This study, presented jointly by FedEx and Ketchum, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. Organizations are leveraging social media tools to evolve into social businesses – creating communities and relationships with external and internal stakeholders that are transforming the way they do business. This has impacted organizational structure and hierarchies in a way that will continue to drive successful companies to become more adaptive and responsive to their stakeholders’ needs and preferences.
2012 FedEx Ketchum Social Business Study
From Social Media to Social Business Thought LEadership Videos Business to Leverage Social To Become More Adaptive Case Study: Soaring with Southwest Airlines and Twitter Social Ownership: From Solo to Orchestra Case Study: A Social Media Center of Excellence at Xerox Social Inside Organizations Case Study: SAS Goes Social Social Business Gone Global Case Study: Pass it On with Aon The B2B Advance Some of the Participating Companies Executive Summary & Implications Webinar Press Release Findings Report Download Full Infographic
Tyler Durham speaks about the 2012 FedEx/Ketchum Social Business Study Findings Melinda Emerson -- How to make your small business social?
Dion Hinchcliffe -- How to do social business in Asia? Reneé Horne speaks about the 2012 FedEx/Ketchum Social Business Study Findings
Lois Kelly -- Why to use social media inside the organization? Charlene Li
Jeremiah Owyang - How to export social responsibilities to your customers? Brian Solis: Who is the "Connected Consumer"?
General Mills -- How to successfully deal with transparency in social media? PricewaterhouseCoopers -- How can social help you create brand ambassadors?
SAS -- How to leverage social inside your organization? Procter and Gamble -- How to listen and adapt using social?
Natashia Gregoire – 901.434.5710
Natashia.Gregoire@FedEx.com
Jackie Burton – 646.935.4033
Jackie.Burton@Ketchum.com
For general inquiries or comments – 2012socialbusiness@Ketchum.com
FedEx Ketchum Global From Social Media to Social Business Case Study: Soaring with Southwest Airlines and Twitter Case Study: A Social Media Center of Excellence at Xerox Case Study: SAS Goes Social Case Study: Pass it On with Aon Some of the Participating Companies Findings Report Download Full Infographic Facebook Share Twitter Follow Twitter Follow Twitter Follow Facebook Share Reddit Share Digg Share Delicious Share Google Plus Share Twitter Share Facebook Share